The Indian Institute of Management Bangalore (IIM Bangalore) has unveiled an innovative Bachelor of Business Administration (BBA) program in Digital Business and Entrepreneurship. This groundbreaking course is designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving digital business landscape.
Program Overview
The BBA in Digital Business and Entrepreneurship at IIM Bangalore is a three-year online program that integrates digital technology, business management principles, and an entrepreneurial mindset. The curriculum is meticulously crafted to provide students with a comprehensive understanding of digital strategies and entrepreneurial practices.
Key Features of the Program
- Flexible Learning: The program is delivered online, allowing students to learn at their own pace without the need to relocate or disrupt their current activities.
- Practical Experience: Students will engage in live sessions, mentorship, and hands-on projects to gain practical experience and tackle real-world business challenges.
- Multiple Exit Options: The program offers multiple exit options, enabling students to earn a certificate, diploma, or degree based on their progress and completion.
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Industry-Relevant Curriculum: The curriculum covers a wide range of topics, including digital marketing, e-commerce, data analytics, and innovation management.
Admission Criteria
To be eligible for the BBA in Digital Business and Entrepreneurship, candidates must meet the following criteria:
- Educational Qualifications: A minimum of 60% marks or equivalent CGPA in 12th grade for general category candidates (55% for SC/ST/PwD candidates).
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Entrance Test: Candidates must pass the IIMB DBE Qualifier Test, which assesses aptitude and readiness for the program.
Benefits of the Program
- Cutting-Edge Skills: Gain expertise in digital business strategies and entrepreneurial practices, preparing you for leadership roles in the digital economy.
- Networking Opportunities: Connect with industry professionals, mentors, and peers to build a strong professional network.
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Career Advancement: Graduates will be well-equipped to pursue careers in digital marketing, e-commerce, business development, and more.
Conclusion
IIM Bangalore’s BBA in Digital Business and Entrepreneurship is a forward-thinking program that addresses the growing demand for skilled professionals in the digital business world. By combining theoretical knowledge with practical experience, this program aims to create leaders who can drive innovation and growth in the digital economy. If you’re passionate about digital business and entrepreneurship, this program could be your gateway to a successful career.
