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ONLINE FREE TRAINING
Digital Marketing
Fundamentals
The Digital Marketing Fundamentals course by IIT Madras Pravartak introduces school students to the fundamentals of digital marketing, including digital marketing channels, audience identification, branding, messaging, content creation, campaign planning, and analytics. Through expert-led live online sessions and curated learning resources, students will gain an understanding of how brands connect with audiences in the digital world. Earn an IIT Madras Pravartak certification and develop essential knowledge of digital marketing and communication.
Course Date & Time
31st October, 2026 - Live Session, 6–8 PM IST
Expert
Eligibility
School Students, Class 7-12
Mode
Online, Live sessions
Course Overview
About The Course
Digital Marketing Fundamentals introduces school students to the dynamic world of digital marketing and online communication. Through expert-led live sessions and curated learning resources, students will explore different digital marketing channels, understand how brands identify and engage their audiences, and learn the fundamentals of creating effective content and planning digital campaigns.
The course also provides an introduction to digital marketing analytics, helping students understand how data can be used to evaluate campaigns and make informed decisions.
The course aims to help students understand the fundamentals of digital marketing, develop creative communication skills, and build a future-ready perspective on the digital business ecosystem.
Course Schedule:
Course Duration:
Live Expert Session: 31st October, 2026 - Live Session, 6–8 PM IST
Certification Examination: 14th & 15th November, 2026
Course Duration & Learning Format:
- 2-hour live interactive session with experts
- Curated reading and learning materials
- Self-paced learning
- Online certification examination for eligible participants
- IIT Madras Pravartak certification upon successful completion of the certification exam
Learning Journey:
Follow these four steps end-to-end to earn your certification.
1
Attend Free Training
Build your foundation with live training.
2
Register for the Exam
Reserve your certification assessment slot.
3
Attend the Exam
Complete your secure AI-proctored online exam.
4
Get Your Certificate
Earn your industry-recognized certification.
Eligibility Criteria
For school students interested in digital media, marketing, branding, communication, content creation, and understanding how businesses connect with audiences online.
Syllabus for the Course
Module 1: Digital Marketing Basics
- Introduction to digital marketing.
Module 2: Digital Channels
- Social media, search, and email.
Module 3: Audience & Branding
- Understanding audiences and brand messaging.
Module 4: Content & Campaigns
- Content creation and campaign planning.
Module 5: Marketing Analytics
- Measuring campaign performance.
Benefits & Learning Outcomes
By the end of the course, students will be able to:
- Understand the fundamentals of digital marketing and its importance.
- Identify different digital marketing channels and their applications.
- Understand target audiences, branding, and effective messaging.
- Learn the fundamentals of digital content creation.
- Understand the basic principles of digital campaign planning.
- Gain an introduction to digital marketing analytics and key metrics.
- Understand how businesses use digital platforms to reach and engage audiences.
- Develop awareness of digital marketing, communication, creativity, and future career opportunities.
Course Instructor
Balaraju Kondaveeti
CEO and Co-founder of BodhBridge, IIT Madras alumnus
View Profile
Mr. Balaraju Kondaveeti completed his M.S. (Entrepreneurship) from IIT Madras. He is a B.Tech in ECE from JNTU Hyderabad. As part of his M.S. (Entrepreneurship), he founded a company in 2006. Mr. Balaraju holds 2 patents (granted) in Internet Security.
These patents were licensed to Lasersoft Infosystems, a Polaris group company. Mr. Balaraju won the Best Student Plan Award in the Business Plan Conclave Organized by PAN IIT Global Conference 2008. Mr. Balaraju won the National Budding Innovator Award, in 2009 from NRDC, a Govt. of India Enterprise.
In 2009, he co-founded BodhBridge Educational Services (P) Limited which is incubated in C-TIDES, IIT Madras. BodhBridge ESPL runs the popular portal called btechguru.com and is connected with 2000 educational institutions across the country. BodhBridge has been selected for Nasscom Emerge 50 Awards, 2011. Mr. Balaraju has been a consultant in two large projects at IIT Madras, namely, NPTEL and IITM BS Degree Program.
Certification
IIT Madras Pravartak Certification upon successful completion of the online certification examination.
Certification Assessment & Grading
The certification examination is a 60-minute AI-proctored online exam designed to assess the participant’s understanding of the course concepts.
The final examination score determines the certificate grade.
- Grade A: 85% and above
- Grade B: 75% to below 85%
- Grade C: 60% to below 75%
- Grade D: 40% to below 60%
A minimum score of 40% is required to qualify for certification.
About The Course
Digital Marketing Fundamentals introduces school students to the dynamic world of digital marketing and online communication. Through expert-led live sessions and curated learning resources, students will explore different digital marketing channels, understand how brands identify and engage their audiences, and learn the fundamentals of creating effective content and planning digital campaigns.
The course also provides an introduction to digital marketing analytics, helping students understand how data can be used to evaluate campaigns and make informed decisions.
The course aims to help students understand the fundamentals of digital marketing, develop creative communication skills, and build a future-ready perspective on the digital business ecosystem.
Course Schedule:
Course Duration:
Live Expert Session: 31st October, 2026 - Live Session, 6–8 PM IST
Certification Examination: 14th & 15th November, 2026
Course Duration & Learning Format:
- 2-hour live interactive session with experts
- Curated reading and learning materials
- Self-paced learning
- Online certification examination for eligible participants
- IIT Madras Pravartak certification upon successful completion of the certification exam
Learning Journey:
Follow these four steps end-to-end to earn your certification.
1
Attend Free Training
Build your foundation with live training.
2
Register for the Exam
Reserve your certification assessment slot.
3
Attend the Exam
Complete your secure AI-proctored online exam.
4
Get Your Certificate
Earn your industry-recognized certification.
Eligibility Criteria
For school students interested in digital media, marketing, branding, communication, content creation, and understanding how businesses connect with audiences online.
Syllabus for the Course
Module 1: Digital Marketing Basics
- Introduction to digital marketing.
Module 2: Digital Channels
- Social media, search, and email.
Module 3: Audience & Branding
- Understanding audiences and brand messaging.
Module 4: Content & Campaigns
- Content creation and campaign planning.
Module 5: Marketing Analytics
- Measuring campaign performance.
Benefits & Learning Outcomes
By the end of the course, students will be able to:
- Understand the fundamentals of digital marketing and its importance.
- Identify different digital marketing channels and their applications.
- Understand target audiences, branding, and effective messaging.
- Learn the fundamentals of digital content creation.
- Understand the basic principles of digital campaign planning.
- Gain an introduction to digital marketing analytics and key metrics.
- Understand how businesses use digital platforms to reach and engage audiences.
- Develop awareness of digital marketing, communication, creativity, and future career opportunities.
Course Instructor
Balaraju Kondaveeti
CEO and Co-founder of BodhBridge, IIT Madras alumnus
View Profile
Mr. Balaraju Kondaveeti completed his M.S. (Entrepreneurship) from IIT Madras. He is a B.Tech in ECE from JNTU Hyderabad. As part of his M.S. (Entrepreneurship), he founded a company in 2006. Mr. Balaraju holds 2 patents (granted) in Internet Security.
These patents were licensed to Lasersoft Infosystems, a Polaris group company. Mr. Balaraju won the Best Student Plan Award in the Business Plan Conclave Organized by PAN IIT Global Conference 2008. Mr. Balaraju won the National Budding Innovator Award, in 2009 from NRDC, a Govt. of India Enterprise.
In 2009, he co-founded BodhBridge Educational Services (P) Limited which is incubated in C-TIDES, IIT Madras. BodhBridge ESPL runs the popular portal called btechguru.com and is connected with 2000 educational institutions across the country. BodhBridge has been selected for Nasscom Emerge 50 Awards, 2011. Mr. Balaraju has been a consultant in two large projects at IIT Madras, namely, NPTEL and IITM BS Degree Program.
Certification
IIT Madras Pravartak Certification upon successful completion of the online certification examination.
Certification Assessment & Grading
The certification examination is a 60-minute AI-proctored online exam designed to assess the participant’s understanding of the course concepts.
The final examination score determines the certificate grade.
- Grade A: 85% and above
- Grade B: 75% to below 85%
- Grade C: 60% to below 75%
- Grade D: 40% to below 60%
A minimum score of 40% is required to qualify for certification.
Register Now
- 2-hours live session
- Study materials
- You can register for the exam after completing the training
- Access to Learning Management System (LMS) will be provided Practice Quiz
-
Expert
Balaraju Kondaveeti - CEO and Co-founder of BodhBridge, IIT Madras alumnus
Certification Exam
Recommended
₹799 (Incl. GST)
Attend free training and opportunity to earn a certificate from IIT Madras Pravartak!
REGISTER FOR FREE TRAINING ANDCERTIFICATION EXAM
- 2-hours live session with study materials
- 1-hour exclusive Q&A session for participants registered for the certification exam
- 60-min AI proctored online exam
- Last date to Register: 12th November, 2026
- Exam dates: 14th & 15th November, 2026
- Official IIT Madras Pravartak certificate
- Graded A–D (score 40%+ to qualify)
About
IITM Pravartak
IITM Pravartak Technologies Foundation is a section 08 Company housing the Technology Innovation Hub on Sensors, Networking, Actuators, and Control Systems (SNACS). We are committed to transforming the frontiers of knowledge. Our start-up ecosystem is the nurturing space of brilliant professionals, Innovative entrepreneurs, curious young talents, and inquisitive students. With world-class infrastructure, equipment, and experienced mentors, we have everything to offer for the technology-hungry brains.IITM Pravartak is funded by the Department of Science and Technology, Government of India, under its National Mission on Interdisciplinary Cyber-Physical Systems, and hosted as a Technology Innovation Hub (TIH) by IIT Madras. The NM-ICPS is a comprehensive Mission aimed at complete convergence with all stakeholders by establishing strong linkages between academia, industry, Government, and International Organizations.
About
BodhBridge Education
BodhBridge was an IIT Madras incubated company established in 2008. BodhBridge ESPL works closely with Schools, Colleges, Governments, etc. by providing various services to help students. BodhBridge has been selected for the NASSCOM Emerge 50 Awards, 2011. As part of their journey, they helped more than 5 Lakh students through Career Guidance programs, Campus Placement Preparation programs, Career Development, Career Assessments, Teacher Training programs, Certification Programs, Competitive Exam preparation, etc. BodhBridge specializes in employability assessment and career assessments.
