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Digital Marketing
Fundamentals
The Digital Marketing Fundamentals course by IIT Madras Pravartak introduces school students to the fundamentals of digital marketing, including digital marketing channels, audience identification, branding, messaging, content creation, campaign planning, and analytics. Through expert-led live online sessions and curated learning resources, students will gain an understanding of how brands connect with audiences in the digital world. Earn an IIT Madras Pravartak certification and develop essential knowledge of digital marketing and communication.
Course Date & Time
31st October, 2026 - Live Session, 6–8 PM IST
Expert
Mr. Vignesh Raja
Professional Speaker, Strategy Consultant & AdvisorEligibility
School Students, Class 7-12
Mode
Online, Live sessions
Course Overview
About The Course
Digital Marketing Fundamentals introduces school students to the dynamic world of digital marketing and online communication. Through expert-led live sessions and curated learning resources, students will explore different digital marketing channels, understand how brands identify and engage their audiences, and learn the fundamentals of creating effective content and planning digital campaigns.
The course also provides an introduction to digital marketing analytics, helping students understand how data can be used to evaluate campaigns and make informed decisions.
The course aims to help students understand the fundamentals of digital marketing, develop creative communication skills, and build a future-ready perspective on the digital business ecosystem.
Course Schedule:
Course Duration: 8 hours
Live Expert Session: 31st October, 2026 - Live Session, 6–8 PM IST
Certification Examination: 14th & 15th November, 2026
Course Duration & Learning Format:
- 2-hour live interactive session with experts
- Curated reading and learning materials
- Self-paced learning
- IIT Madras Pravartak certification upon successful completion of the certification exam
Learning Journey:
Follow these four steps end-to-end to earn your certification.
1
Attend Free Training
Build your foundation with live training.
2
Register for the Exam
Reserve your certification assessment slot.
3
Attend the Exam
Complete your secure AI-proctored online exam.
4
Get Your Certificate
Earn your industry-recognized certification upon successfully passing the exam.
Eligibility Criteria
For school students in Classes 7 to 12 interested in digital media, marketing, branding, communication, content creation, and understanding how businesses connect with audiences online.
Syllabus for the Course
Module 1: Digital Marketing Basics
- Introduction to digital marketing.
Module 2: Digital Channels
- Social media, search, and email.
Module 3: Audience & Branding
- Understanding audiences and brand messaging.
Module 4: Content & Campaigns
- Content creation and campaign planning.
Module 5: Marketing Analytics
- Measuring campaign performance.
Benefits & Learning Outcomes
By the end of the course, students will be able to:
- Understand the fundamentals of digital marketing and its importance.
- Identify different digital marketing channels and their applications.
- Understand target audiences, branding, and effective messaging.
- Learn the fundamentals of digital content creation.
- Understand the basic principles of digital campaign planning.
- Gain an introduction to digital marketing analytics and key metrics.
- Understand how businesses use digital platforms to reach and engage audiences.
- Develop awareness of digital marketing, communication, creativity, and future career opportunities.
Course Instructor
Mr. Vignesh Raja
Professional Speaker, Strategy Consultant, Advisor
View Profile
Mr. Vignesh Raja is a seasoned Business Research, Analytics & Consulting Professional, with 19+ years of Industry experience, having worked in Manufacturing, Service & e-commerce.
Industry Sectors contributed: Food & Beverage, Ingredients, Chemicals & Materials, Consumer Goods & Services, Oil & Gas, Energy & Rural segments.
He has authored numerous business research reports & whitepapers, and has been quoted & featured in leading industry publications.
He has been featured in the book “Muscle to the Mind”, an initiative of IIT-Madras and Hand-in-Hand for his contribution as a mentor assisting women entrepreneurs.
He has been an empaneled Jury and resource person for GAIL India’s, GAIL ABHA initiative to empower entrepreneurship among the spouses of GAIL employees through rigorous workshops.
He is an empaneled trainer with Madras Management Association, NIPM and Young Entrepreneurship School and has conducted numerous training programs for students and corporates.
He holds an MSc(Hons) and MMS from BITS, Pilani.
Certification
IIT Madras Pravartak Certification upon successful completion of the online certification examination.
Certification Assessment & Grading
The certification examination is a 60-minute AI-proctored online exam designed to assess the participant’s understanding of the course concepts.
The final examination score determines the certificate grade.
- Grade A: 85% and above
- Grade B: 75% to below 85%
- Grade C: 60% to below 75%
- Grade D: 40% to below 60%
A minimum score of 40% is required to qualify for certification.
About The Course
Digital Marketing Fundamentals introduces school students to the dynamic world of digital marketing and online communication. Through expert-led live sessions and curated learning resources, students will explore different digital marketing channels, understand how brands identify and engage their audiences, and learn the fundamentals of creating effective content and planning digital campaigns.
The course also provides an introduction to digital marketing analytics, helping students understand how data can be used to evaluate campaigns and make informed decisions.
The course aims to help students understand the fundamentals of digital marketing, develop creative communication skills, and build a future-ready perspective on the digital business ecosystem.
Course Schedule:
Course Duration: 8 hours
Live Expert Session: 31st October, 2026 - Live Session, 6–8 PM IST
Certification Examination: 14th & 15th November, 2026
Course Duration & Learning Format:
- 2-hour live interactive session with experts
- Curated reading and learning materials
- Self-paced learning
- IIT Madras Pravartak certification upon successful completion of the certification exam
Learning Journey:
Follow these four steps end-to-end to earn your certification.
1
Attend Free Training
Build your foundation with live training.
2
Register for the Exam
Reserve your certification assessment slot.
3
Attend the Exam
Complete your secure AI-proctored online exam.
4
Get Your Certificate
Earn your industry-recognized certification upon successfully passing the exam.
Eligibility Criteria
For school students in Classes 7 to 12 interested in digital media, marketing, branding, communication, content creation, and understanding how businesses connect with audiences online.
Syllabus for the Course
Module 1: Digital Marketing Basics
- Introduction to digital marketing.
Module 2: Digital Channels
- Social media, search, and email.
Module 3: Audience & Branding
- Understanding audiences and brand messaging.
Module 4: Content & Campaigns
- Content creation and campaign planning.
Module 5: Marketing Analytics
- Measuring campaign performance.
Benefits & Learning Outcomes
By the end of the course, students will be able to:
- Understand the fundamentals of digital marketing and its importance.
- Identify different digital marketing channels and their applications.
- Understand target audiences, branding, and effective messaging.
- Learn the fundamentals of digital content creation.
- Understand the basic principles of digital campaign planning.
- Gain an introduction to digital marketing analytics and key metrics.
- Understand how businesses use digital platforms to reach and engage audiences.
- Develop awareness of digital marketing, communication, creativity, and future career opportunities.
Course Instructor
Mr. Vignesh Raja
Professional Speaker, Strategy Consultant, Advisor
View Profile
Mr. Vignesh Raja is a seasoned Business Research, Analytics & Consulting Professional, with 19+ years of Industry experience, having worked in Manufacturing, Service & e-commerce.
Industry Sectors contributed: Food & Beverage, Ingredients, Chemicals & Materials, Consumer Goods & Services, Oil & Gas, Energy & Rural segments.
He has authored numerous business research reports & whitepapers, and has been quoted & featured in leading industry publications.
He has been featured in the book “Muscle to the Mind”, an initiative of IIT-Madras and Hand-in-Hand for his contribution as a mentor assisting women entrepreneurs.
He has been an empaneled Jury and resource person for GAIL India’s, GAIL ABHA initiative to empower entrepreneurship among the spouses of GAIL employees through rigorous workshops.
He is an empaneled trainer with Madras Management Association, NIPM and Young Entrepreneurship School and has conducted numerous training programs for students and corporates.
He holds an MSc(Hons) and MMS from BITS, Pilani.
Certification
IIT Madras Pravartak Certification upon successful completion of the online certification examination.
Certification Assessment & Grading
The certification examination is a 60-minute AI-proctored online exam designed to assess the participant’s understanding of the course concepts.
The final examination score determines the certificate grade.
- Grade A: 85% and above
- Grade B: 75% to below 85%
- Grade C: 60% to below 75%
- Grade D: 40% to below 60%
A minimum score of 40% is required to qualify for certification.
Register Now
Free
Last date to register: Oct 28th, 2026
₹0
Learn from industry experts with free live training.
REGISTER FOR FREE TRAINING
- 2-hours live session
- Study materials
- You can register for the exam after completing the training
- Access to Learning Management System (LMS) will be provided along with Practice Quiz
-
Expert
Mr. Vignesh Raja - Professional Speaker, Strategy Consultant & Advisor
Certification Exam
Recommended
₹799 (Incl. GST)
Attend free training and opportunity to earn a certificate from IIT Madras Pravartak!
REGISTER FOR FREE TRAINING ANDCERTIFICATION EXAM
- 2-hours live session with study materials
- 1-hour exclusive Q&A session for participants registered for the certification exam
- 60-min AI proctored online exam
- Last date to Register: 12th November, 2026
- Exam dates: 14th & 15th November, 2026
- Official IIT Madras Pravartak certificate
- Graded A–D (score 40%+ to qualify)
About
IITM Pravartak
IITM Pravartak Technologies Foundation is a section 08 Company housing the Technology Innovation Hub on Sensors, Networking, Actuators, and Control Systems (SNACS). We are committed to transforming the frontiers of knowledge. Our start-up ecosystem is the nurturing space of brilliant professionals, Innovative entrepreneurs, curious young talents, and inquisitive students. With world-class infrastructure, equipment, and experienced mentors, we have everything to offer for the technology-hungry brains.IITM Pravartak is funded by the Department of Science and Technology, Government of India, under its National Mission on Interdisciplinary Cyber-Physical Systems, and hosted as a Technology Innovation Hub (TIH) by IIT Madras. The NM-ICPS is a comprehensive Mission aimed at complete convergence with all stakeholders by establishing strong linkages between academia, industry, Government, and International Organizations.
About
BodhBridge Education
BodhBridge was an IIT Madras incubated company established in 2008. BodhBridge ESPL works closely with Schools, Colleges, Governments, etc. by providing various services to help students. BodhBridge has been selected for the NASSCOM Emerge 50 Awards, 2011. As part of their journey, they helped more than 5 Lakh students through Career Guidance programs, Campus Placement Preparation programs, Career Development, Career Assessments, Teacher Training programs, Certification Programs, Competitive Exam preparation, etc. BodhBridge specializes in employability assessment and career assessments.
