The Indian government has recently introduced new guidelines to prevent coaching centres from using misleading advertisements. These guidelines, issued by the Central Consumer Protection Authority (CCPA), aim to ensure transparency and protect students from deceptive marketing practices.
Key Points of the Guidelines
- Prohibition of False Claims: Coaching centres are prohibited from making exaggerated claims about their success rates, faculty qualifications, job placements, and other services.
- Consent for Testimonials: Coaching centres must obtain written consent from students before using their names, photos, or testimonials in promotional materials.
- Clear Disclaimers: Institutes must display disclaimers related to fees and other important information in a clear and visible manner.
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Penalties for Non-Compliance: Failure to comply with the guidelines can attract penalties of up to Rs 10 lakh for the first offence and up to Rs 50 lakh for subsequent offences.
Impact on the Coaching Sector
These guidelines are expected to bring about significant changes in the coaching sector, ensuring that students are provided with accurate and truthful information. The CCPA has already issued several notices and imposed penalties on coaching centres for misleading advertisements.
Conclusion
The new guidelines are a step towards creating a more transparent and fair coaching sector in India. By curbing misleading advertisements, the government aims to protect students and help them make informed decisions about their education.
